If you are wondering how to get life insurance leads in 2018 then you came to the right place.

Today you can learn one of the most effective methods for generating life insurance leads, which is content marketing.

Most effective as in lowest cost and highest ROI. (Stats below)

Life insurance leads are very valuable, and buying them comes at a high cost. Also, they are often sold to multiple agents leaving both the consumers and agents frustrated.

The best way to solve this problem is to build your own exclusive life insurance lead pipeline.

Content marketing is the perfect method to do this.

What is content marketing?

According to Wikipedia,

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

That is a good definition. But you can also take it one step further and say,

Content Marketing is to engage your prospects through content in an attempt to build your brand, reach your target market, and generate inbound leads.

Basically, as a life insurance agent, you have the ability to create and distribute content through your website, blog, social media, and email directly to your target audience.

Content marketing can include both organic campaigns and paid campaigns where advertising or other paid channels are utilized.

Your goals can vary with your content marketing campaigns. It is good to create a variety of types of content in both forms of medium and topics covered.

It is also good to have a variety of goals with your content.

At Leadsurance, we focus on creating content for lead generation. So, let’s talk about that.

Why use content marketing to get life insurance leads?

According to Demantric,

Content marketing generates over three times as many leads as outbound marketing and costs 62% less.

With content marketing you will be building content assets that bring in streams of traffic to your site over time.

For example, one blog post could bring in 5-10 targeted visitors everyday for 5+ years to come.

Let me put it this way, would you rather invest in your own marketing assets or dish out hundreds of dollars for a one time list of shared leads.

It is a no brainer.

Any smart business person would invest in their own marketing assets. I’m not saying there is never a time or place for purchasing leads directly.

My point is, investing in your own pipeline will be the lowest cost and highest ROI.

But perhaps the best reason to generate your own leads, is that they will be exclusively yours. They will have interacted with your branded content and be warm to your first phone call.

This beats the heck out of cold calling shared leads!

How to get life insurance leads through content

In this post we will keep it simple and save the technical details for another day.

Generally speaking, create content that is:

Engaging and attention grabbing

• This doesn’t mean crazy colors and wild stats. This could be the content is relevant to a recent story or topic in the news, has a great title, uses professional photos and graphic design.

Informative and helpful

• It is great to share statistics in your content as well as actionable steps to guide your readers to taking action.

Distributed Strategically

• Creating the content is half the battle. Then you have to get it in front of your audience. Before you even write something, you should plan out everywhere that content will be distributed. Facebook, Blog, email, etc..

Keyword & SEO Optimized

• If is content that you want to rank well in search engines, then make sure you have performed keyword research and optimized the content for your targeted terms and other search engine optimization factors.

Content doesn’t always just have to be a blog post.

For example, quizzes and calculators are very effective types of content for insurance consumers and great ways for collecting leads.

Some examples of content that gets life insurance leads:

Life insurance calculators

• These tools help consumers calculate how much life insurance coverage they need while collecting great lead info for you.

Life insurance quizzes

• There are plenty of quiz builders out there that can help you to quickly create engaging quizzes that can capture lead info from your audience.

“How to” Blog posts

• Blog posts are great for answering questions about life insurance. In the post you can offer readers a free quote and consultation to generate some leads.

Videos

• Video content is becoming more and more important in your marketing as more and more consumers are preferring it over other media types. Make sure to include your phone number on the screen and your email so that your watchers can reach out.

Once you have published a piece of content with a means for collecting lead info you need to get it in front of your audience.

Share it on social media, on your website, and even to any clients or prospects who may find it helpful.

Just make sure to reach out personally and don’t just send out a mass email to a bunch of people.

Go get some life leads already!

Seriously. What are you waiting for?

Ok, if you aren’t motivated to start content marketing to get life insurance leads then maybe these next few stats will help.

Small businesses with blogs get 126% more lead growth than small businesses without.

After reading recommendations on a blog, 61% of U.S. online consumers made a purchase.

Content marketing rakes in conversion rates six times higher than other methods.

And in case you missed it earlier, according to Demantric:

Content marketing generates over three times as many leads as outbound marketing and costs 62% less.

I don’t know about you, but now I’m itching to go write another blog post and get some more leads 🙂

But before we start cranking out content, we need to make sure we have a lead funnel in place to capture leads reading our content.

To get the highest conversion rates possible, we monitor websites 24/7 with insurance AI chatbots.