Competition in the insurance industry is getting more and more intense.
However, if you have a strong personal brand, you have nothing to worry about.
No matter how many competitors you have, your customers will keep using your services and referring new business to you.
Today, we will talk about taking the first step to building a personal brand – writing an effective insurance agent bio.
Let’s get right into some reasons you need an insurance bio, how you can create an effective one, as well as a few good insurance agent bio examples.
After reading this article you will want to check out these 11 insurance value statement examples as well.
Why does every insurance agent need to write a bio?
Your insurance bio is really critical to building trust with your audience through your digital marketing efforts.
Nobody wants to reach out to a business with no face or background info, they want to connect with you and trust you first.
- Make a good first impression on your prospects before meeting them in person.
- Build trust with your audience. The better people know you, the more they believe you.
- Prove your credibility. Your credentials, experience, and client service are what will compel people to reach out to you and work with you. Your bio is where you showcase this expertise and become credible to strangers to win their trust.
- Assure your audience that you are real. No one wants to do business with a company they want to do business with people. Be real. Plus, there are many scammers out there, and you should assure your target audience that you are a real person. Your bio is the evidence that you are a real agent, not a scammer, not just some big company that doesn’t care, a person just like your clients are people.
- Boost your marketing efforts. Use your bio as a digital business card to attract new customers.
Where to place an insurance agent bio?
Since you are taking the time to polish your insurance agent bio and make it perfect, you will want to show it off in as many places as it makes sense.
You can publish your bio on the following platforms:
- Your professional website (if you have one)
- A website of the company you work for
- Insurance agent/broker platforms
- Your LinkedIn profile
- Your Facebook account
Share your story
Human brains are hardwired for narrative. So if you want to get noticed, try to incorporate storytelling in your bio.
Your customers do not really care how many years of experience you have, 12 or 20. But they care about who you are as a person. So if you tell your story, you will grab the readers’ attention and boost your marketing efforts.
“I’m John from XYZ company. I graduated from ABC University in 2001. I have vast experience in the insurance industry” – people will forget your name as soon as they finish reading your bio.
Leverage storytelling to make your bio stand out and gain customer loyalty.
“Everything I know was taught to me by my mentor and mother, Jessica Miller. With over 20 years of industry experience, my mother has built a name and reputation that is second to none in the world of insurance.”
Focus on the things that resonate with your target audience the most and consider including them in your bio.
It can be anything related to “big things” like family and life-changing events, and “small things” like your hobby or favorite book.
Specify your skills
What specific skills do you possess? How can you apply these skills to help your customers solve their insurance-related issues? Cover these questions in your bio to prove that you are a true professional in your field.
Just don’t go in detail. State only the main facts. Intrigue your readers and make them want to browse your website or make you a call to know you better.
Make a shortlist of your achievements
What have you already achieved in your career? What are the things you are proud of the most? Mention two or three awards you got or specify other significant accomplishments in your bio.
Some insurance agents don’t want to show off and decide to exclude a paragraph about their achievements from the bio.
But the truth is that you should be proud of your professional results and be openly talking about them to your customers. It’s important for your personal brand and your reputation as an expert in the field.
Write about your biggest passion
People prefer to work with professionals who are passionate about their jobs. So if you write in your bio something like “My passion for insurance comes from knowing that I have the ability to protect people and their family,” you will increase your chances to land a new customer.
In case if your job is not your biggest passion, don’t lie in your bio. Dishonesty and insincerity will not help you to build lasting relationships with your customers.
Use formal language
Do your customers like you because of your great sense of humor? Do you leverage informal communication to drive customer loyalty behavior? If this approach works for you, that’s great.
However, when you are writing a bio, you should use formal language. Why? Most people see insurance as a “serious thing”, and they are looking for insurance agents whose bio looks professional. So if you use informal language, prospects, who don’t know you personally, might presuppose that you are not serious about your job.
Formal language will help you present your candidacy in the most favorable light and get new customers to trust you.
Proofread your bio twice
You write your bio to develop rapport and build trust in a relationship. It means you are not allowed to make spelling mistakes and typos in the text – even one small error can put your reputation at risk. You should proofread every sentence meticulously to ensure that your bio is perfect in terms of grammar.
- Make a break between writing and proofreading. Set the bio aside for at least one hour, or, preferably, for the night.
- Check the text one type of error at a time. For instance, check comma usage first, and spelling of the long and sophisticated words second.
- Reread your bio aloud. It will help you to spot the difference between what you meant to write and what you wrote.
- Consider using online grammar checkers like Grammarly or proofreading services like TrustMyPaper and SupremeDissertations to ensure that the text is 100% error-free.
Keep it short
Trying to impress customers, some insurance agents make a big mistake – they write long, detailed bios.
The point is that modern people are busy and overexposed to content. They don’t like to read long texts. If you want prospects to read your bio, write a text that is 150-300-words long.
Don’t discuss each and every aspect of your professional life. Ask yourself a question, “What specific information do my customers want to know about me?” and focus on the things that matter the most.
Pay attention to formatting
Poor formatting worsens the text’s readability and makes your bio look visually unappealing. So once you write a bio, don’t rush to publish it online. Check its structure. Format the text to make it easy-to-read.
Basically, you just need to split long paragraphs into short ones. Every paragraph should express one specific idea or aspect of your professional life.
Spend a few minutes on editing your bio, and you will double your content marketing efforts.
Don’t focus on sales
Keep in mind that you’re writing your bio to engage your audience, not to make sales. So please, make sure that you describe yourself in a non-promotional way.
If your bio looks like a sales copy, it’s unlikely that your prospects will want to contact you. People are looking for someone who can understand their needs and provide adequate help. They are not interested in working with someone who cares only about money.
Don’t be afraid to show your “human side”. Your customers and prospects will appreciate your honesty and reward you with support and loyalty.
Insurance Agent Bio Examples
We work with some awesome insurance agencies who have taken the time to write their bios to perfection. So, we are going to share a few of our client’s bios that stand out.
Here are just a few examples of great insurance agent bios for you to get ideas from.
- It is personal, he wrote it and he cares about what it says.
- It is clear, he states exactly what his goals are in helping his clients
- It positions him as an expert, just look at all his credentials! He isn’t playing around, he is here to do business and serve his clients.
- He wrote it himself and he likes to update it from time to time depending on what is new and relevant to his business and clients
- He closes with “When I talk to you” which is such a powerful statement to make. When people read this, it increases the chance that they will call Kevin, he has planted the seed in their mind that they will speak.
- It is personal and he talks about his experience and exactly how and why he helps his clients.
You don’t have to be a writer to craft a compelling bio.
If you are proud to be an insurance agent and if you do really care about your customers, it will be easy for you to find the right words to describe yourself and your brand.
Overcome the fear of the blank page and write your bio today!