Effectively using business cards for insurance agents are one of the many ways to ensure your insurance agency’s success.
We are all aware of the high rate at which technology and automation tools are increasing, but one thing has stood the test of time — business cards and traditional networking.
They are still being used, and they won’t be going extinct any time soon.
Every person who owns a business needs to employ certain tools to generate leads and drive sales.
In today’s post, we will be focusing on business cards as a marketing tool, and how insurance agents can effectively leverage them for successful insurance agency marketing.
After reading this article, you will be sure to have some creative insurance agent business card ideas.
What is a Business Card?
A business card is a small card item, usually paper, made to house everything that your business stands for.
It is one business tool that should always be given to prospective and existing clients by the company owner. This is because it tends to serve as a connection between both parties.
Because it comes in a small size, 2 inches by 3 inches, it is often hard for most business owners to adequately send across the information or the perfect image of the business or brand they are marketing.
A lot of people tend to have some misconceptions about what an ideal business card should look like.
Whatever you do, bear in mind that business cards are not there to help you convince your prospects. Instead, they help you paint a perfect brand identity in the mind of your prospects.
When it comes to designing a business card, some insurance agents claim to have a good understanding of how it works. While this is great, we advise that you visit a professional to help out as they are more experienced.
There are also online business card websites where you can design a business card online and have it created for you.
What Should a Good Insurance Agent Business Card Contain?
Business cards can be customized and insurance agent business cards should definitely be customized for best results.
Here are a few very crucial things that should be on your insurance agent business card:
The Agency Logo
If you’ve not considered creating a brand logo for your insurance agency before now, then this is the best time to do that.
A logo is a simple reminder that this is what your agency represents. The logo should leave an impression in your clients’ minds and, in turn, motivate them to contact you.
The different styles of logos usually include:
- Letter marks
- Written names
- Taglines / Value Statements
The Agency Name
Agency name is unarguably one of the most important things to note about insurance agency business cards. They should be able to relate the agency’s name to the prospective clients.
A lot of people tend to note and address a company by their name quickly. This means that you shouldn’t have any reason to omit this factor when designing a business card for your insurance agency.
A Tagline or Value Statement
A tagline is easily one of the things that pose as a herculean task for most insurance agents. Regardless of its complicated nature, a tagline is a very important factor to include.
How do I come up with a tagline? Well, you need to evaluate your agency as a whole and highlight its core values.
We wrote this article to help you craft the perfect insurance agency value statement.
Find a way to describe it in 4 to 6 lines clearly. Make sure to keep it short and sweet.
You have to understand that a tagline allows you to appear effortlessly as a professional. It also helps the client to fully understand the major services your agency offers.
I’m sure you don’t want your clients to keep guessing your name. No one really wants that. Let people quickly remember your name by fixing it boldly on the business card.
Your Job Title
The reason for indicating a job title on the business card is to create a sort of memory push. Most clients prefer to remember you through your job title.
For example, as an insurance agent, you should fix this title somewhere beneath your name when creating a business card design.
Don’t underestimate what the inclusion of your website can do for your insurance agency.
When people check and examine your genuineness as well as a clear picture of the services you offer through your website, they start to develop a sense of interest in your agency.
Your Contact details
This is the point where the conversion happens. Providing your contact details becomes proof of your willingness to do business. Prospects will be able to easily reach you if needed.
What’s more? It gives you an opportunity for closing deals. Your email and your phone number are very important when it comes to this.
Why do You Need to Have Insurance Agents Business Cards?
Here are a few reasons why you should adopt business cards as an insurance agent.
For Easy Referral
When you quickly want to let someone in on what you do and why they should consult with your agency, your card should be able to speak in your favor.
As an insurance agent, you always need to have your card with you.
To Create a Good Impression
Business cards have a way of making you effortlessly appear as a professional. It’s a way to get your prospect’s attention quickly.
When people have a good first impression of you and your business, there’s a high tendency for them to contact you later.
Easier Communication of Contact Details
A good insurance agent will have a business card because it is an easy means of giving out your contact details without seeming overly pushy.
Ensure that your email address, phone number, or office address is included. Let your clients have a way of reaching you when they need to; it makes a lot of processes easy.
Connecting with people every day is one of the ideal ways to build a successful business. With business cards, it will be much easier.
You must initiate this as it opens room for more clients and will help you get sales.
Ideas and Examples of Insurance Agent Busines Cards
Creating your insurance agency business cards should be an enjoyable creative process. Here are some examples of insurance business cards to help give you some ideas along the way.
Insurance agent’s business cards are a crucial marketing tool for most agencies.
This article shared a few helpful tips that will help you create an effective business card design for your insurance agency.
If you have any questions about your insurance business cards, just ask in the comments below.
You may also want to check out our article on creating an insurance agency value statement.