Insurance Backlinks: Why, How & Where to Build Them

Some of you already know what insurance backlinks are, but let me quickly educate those who don’t.

Insurance backlinks are simply hyperlinks that point to your insurance website.

These links exist on any website other than your insurance agency website and ideally, they are relevant to insurance or your business in some way.

Links are one of if not the most important Google ranking factor, which makes them an essential part of your SEO strategy.

So, in this post, I’m going to share exactly why, how and where you can “build” or “earn” links to your insurance website.

Understanding and implementing these tactics will lead to increased visibility in search engines, more traffic, and more inbound leads.

Let’s get to it already!

Why Your Insurance Website Needs Backlinks

Google uses links to crawl the web and find content for its search index.

Additionally, links are used in many other ways in Google’s algorithm to determine the value of a webpage and increase or decrease its visibility in search results.

Due to the nature of how Google functions, links to your site, your insurance website design, and its content are the three most important factors to appearing in search results.

In fact, data shows that the top 10 results in Google have anywhere from about 50 to nearly 300 backlinks (referring domains).

If you are a customer, then Leadsurance is already helping you create SEO optimized content for your website.

So, now you just need to make sure that you have some important insurance backlinks to your site in order to show up in search results.

Taking the time to implement the steps I share today to build insurance backlinks will be one of the most important things you can do for your website.

How to Build Insurance Backlinks

There are many ways to earn or build backlinks for your insurance website.

In this section, I will share some beginner to intermediate insurance link building opportunities.

Here are some of the lowest hanging fruit for many insurance websites:

Testimonial Links

For any local businesses that include testimonials on their website, offer them a customer testimonial.

Provide them with the URL to your homepage and kindly ask for a link back to your site alongside your testimonial.

You can also reach out to any of your vendors, they don’t have to be local.

For example, at Leadsurance we use a Customer Support platform called LiveAgent as one of our vendors.

I provided them with a testimonial and in exchange received a link to our website.

Local Sponsorships

If you sponsor any local organizations, then contact them to see if they will mention you and link to your homepage from somewhere on their website.

Here is an example sponsor page in Chicago that looks like this.

When it comes to “How to” for these links, you should look around at local organization’s websites to see if they have a page listing their donors and sponsors. When you find these, email or call the organization and inquire about sponsoring them and having your business and link listed on their webpage.

Business Partnerships

The same thing goes with any other business partners, if you work with a local accountant then you both could link to each other from your websites.

Get creative and try to think of any other local businesses that could mutually benefit from linking to each other.

Then create a “Partner Page” on your website where you can make a list of local businesses that you partner with such as real estate agents, mortgage lenders, loan officers, accountants, and more.

HARO (Help A Reporter Out)

HARO is an online service that connects publishers with thought leaders who can provide insights for their content.

In other words, it is a system that journalists use to find business owners to quote for their articles.

As a business owner, when you provide a quote that is accepted, you often receive a mention with a link back to your website.

Personally, I love contributing to HARO, as it helps build my authority online while also building backlinks to my website, like this one.

I think it is worth noting that this quote and link actually come from a Leadsurance Competitor in Canada.

You can likely find agents in other locations who would be happy to quote you on their blog.

Guest Posts / Contributions

Offer insurance advice in the form of blog posts that you write for other online publications and include links in the content back to articles on your own website.

This is an intermediate tactic that is a bit more difficult than the previous tactics. When it comes to how to for these links it takes a process and time.

You have to identify websites that cater to your audience and accept guest author contributions.

Then you reach out, agree on a topic, create content, and include your link in the content for publishing on their site.

To help you get started I listed a few insurance publications below that you can contribute guest posts on for great authoritative links and traffic.

Guest posting is a simple concept to understand but not so easy to get done compared to the other opportunities for building links.

I am a guest author for a few publications such as Business2Community. In some cases, like many of mine, the editors will not let you put links to your site in your article.

However, they will give you an author Bio like mine below where you can place your link.

As you can see in my author bio above I included a link to Leadsurance at the end.

Social Profiles

There are dozens of social sites for you to create a brand profile on and include links to your website and other social profiles all of which boost your brand in Google.

The top 10 are listed below for you to get started setting up your accounts right now.

When it comes to “How to” for these links, you basically create an account and submit your business and URL for a link.

Citations

There are dozens of local business directories like Yelp or Foursquare that provide links bringing a lot of trust to your website boosting it in Google.

With our APIs, you can also show off your best reviews on your website to build even more trust.

The top 10 sites for you to claim your business profile are listed below.

When it comes to “How to” for these links, you basically create an account and submit your business information and URL for a link, it is important to note that your Name Address and Phone Number must be perfectly consistent across all listings.

Where to Build Insurance Backlinks

Here is a list of low hanging fruit to build insurance backlinks on to your insurance agency website.

You can get most if not all of these links for free, some come with paid upgrade options for enhanced content and visibility on each platform.

Social Profiles

Create accounts for your business on these websites and try to use your Brand Name as your username and in your profile URL to get the most benefit. Include a link to your website and all of your other social media accounts as well.

Citations

Claim your business listing on each of these local business directories. Make sure to enter as much business information as possible including photos, keywords, and to keep your Name/Address/Phone # perfectly consistent.

Taking the time to get your business accounts created on these sites will lead to more search visibility, traffic, and leads through your website.

As an added bonus you will also get more visibility and potentially insurance leads directly through each of the platforms you claim your business on.

Other Insurance Linkbuilding Opportunities

Using the following list of ideas, create your own list of prospective websites to earn or build a backlink on.

Getting Started & Questions

Well hopefully now the importance of building insurance backlinks is clear.

Basically, your website must have links pointing to it from other insurance and business related websites in order for Google to trust it and show it in search results.

So, I’ve shared some of the quickest and most effective methods for building insurance backlinks to your insurance website.

Now it is your turn to get started.

Creating accounts for your business on the sites I shared today will not only improve your visibility in search but also on the platforms you create accounts on.

It is a win-win for marketing your brand.

So, start building links to your site today.

If you have any questions before you get started, just ask in the comments below.