It seems like every day; there is a new type of insurance. From car insurance to flood protection, plenty of different kinds of insurance are available to the general public. Wedding insurance is one of the most recent kinds of insurance to hit the market.
With wedding insurance comes protection against injury, inclement weather, and other types of events that could go wrong on a couple’s big day. Yet many are not still familiar with this service, begging the need for enhanced and optimized marketing strategies to spread the word.
Why Market Wedding Insurance?
It is generally suggested to market every business in this day and age. While this is especially true for physical products, more abstract services are often overlooked in marketing strategies.
Marketing your wedding insurance company is critical to not only its growth but its survival amongst competitors in the pricey world of weddings. This guide will explore some of the best ways to properly market a wedding insurance company.
1. Build a Reputation
One of the first things a wedding insurance agency should do is build a reputation with potential clientele. Building a reputation is essential because reviews and other recommendations are often the first things people look for on insurance companies’ websites. Sending emails requesting reviews for your services, encouraging clients to tell their friends and family about your agency, and giving wedding organizers your business cards to hand out are all great ways to build a good reputation.
2. Consider Using a Referral Program
In the world of weddings, referrals and recommendations are incredibly important. After attending the wedding of a close friend or family member, people will often ask for suggestions for services used to plan the wedding. Your job as a marketer for your wedding insurance company should be to ensure that your company is one of those recommendations.
Using a referral program is a great way to encourage your previous clients to pass on your business as a recommendation to friends. You may want to consider offering gifts or discounts to people who use your referral program. By doing so, you will be further marketing yourself while increasing the chances of gaining new clients.
3. Craft Your Website
Your website is one of the essential tools at your disposal. Visiting websites is often the very first thing that people do before hiring a service. This process is usually done even before visiting something as mundane as a restaurant for the first time. Your website should be professional and leave a positive first impression on potential clients. Consider posting some of your best reviews on the website as well. This will ensure them that your service is effective and worth their while. The website should also feature original and fresh content that interests your clients.
4. Make Easy Estimate Plans
Like many mainstream insurance agencies for home and auto insurance, your agency should be able to provide fast insurance estimates for those researching a wedding. One of the most important things to consider about weddings is that budgets are everything.
Brides and grooms planning weddings are doing everything on budgets, from buying clothes for job interviews to grocery shopping. Creating a wedding budget doesn’t usually include wedding insurance, but by making estimates and payment plans easy, your company can court places on many budgets. Many of these couples cannot afford to lose money to a ruined wedding, something you should be pushing as a marketer.
5. Use Smart Advertising Tactics
Using innovative advertising tactics is precisely what lands the most successful businesses willing clients consistently. As a marketer, you should be taking advantage of advertising on popular websites such as Google and Facebook due to their high volumes of traffic, Customer Relationship Management software (CRM), and other tools for digital marketing. All of these tools could come into use while developing a successful marketing strategy for your wedding insurance agency.
6. Review Top Wedding Insurance Pages on Google
In addition to using smart advertising tactics, it is recommended to review what some of the top wedding insurance company websites are doing to land themselves on the front page of Google. This is commonly known as search engine optimization (SEO). Some courses and consultants may help you with this type of marketing strategy; however, simply reviewing the similarities between these websites on the front page of Google will better help you understand what you can include on your website to draw more traffic and push your website to the top of the search engine.
7. Try Making a Promotional Video
Just as it is so common for people to seek out services’ websites and feel for how they operate, many people appreciate visual aids that do not require extensive reading. Creating a marketing video for your wedding insurance agency that goes over what wedding insurance is, how it works, a background of your agency, and reviews from previous clients will better aid people in feeling out your wedding insurance company.
Videos are fast and easy tools that can quickly draw people in as they hear your voice and become more familiar with your company. This trust-building level ultimately helps people make up their minds when finally deciding on a service to hire, especially for a big day like a wedding.
Conclusion
Wedding insurance is an important consideration for any couple about to tie the knot. It provides financial protection for those unexpected circumstances that can arise. To help couples secure the right protection, this post offers 7 marketing tips for wedding insurance. From understanding the coverage your policy offers to researching different providers and plans, these tips will help you get the best coverage for your future. With these tips, you can feel confident knowing that your special day is secure.
As you look to market your company’s wedding insurance, be sure to employ at least two of the tips outlined today. Doing so can make it easier for potential customers to find your wedding insurance company and request policies.
