If you’re an insurance agent, you couldn’t agree more with the fact that customers are the lifeblood for you. In other words, signing up new customers is key to having a long-term successful career in the industry.
Technically, potential customers are everywhere. Yet, building such a winning insurance book of business to get them all isn’t a cakewalk.
It requires a solid sales and marketing strategy– a system to bring new clients as well as retain them and cross-sell current customers.
That’s where video marketing comes in like a breath of fresh air. It helps you not only to acquire new customers but also to define your services seamlessly.
To make you more convinced about this highly-engaging type of marketing, below are eight ways how video marketing benefits your insurance agency.
So, you can attract more customers like moths to a flame and grow your insurance agency for the long-haul.
Get ready to master insurance video marketing.
Table of Contents
Makes Your Agency More Noticeable
Video is such multimedia and unique content that the Google algorithm is much more preferred than any other type of content. It increases your chances of sitting on the front page on Google search engines so your potential customers can find your insurance agency easily.
A website with video is 53 times more likely to appear on the front page of Google, this means that video content improves your insurance website’s SEO.
One thing that is obvious here is that including video to your insurance marketing strategy can raise the level of your brand awareness. That way, it’s safe to say that video can be a powerful tool to make your insurance agency rise above the clutter.
Pull More Clients In
Since video can help your insurance agency to cut through the digital noise, it means that video can also bring more customers effortlessly.
What makes video content much more fascinating is that this highly-engaging content isn’t only effective in bringing more visitors to your insurance website and making them stay and stick around longer.
More than 88% of visitors will stay for a longer time on a website that has a prominent video. The longer time they spend on your website, the greater the chance of them converting.
Breaks Down Insurance Techy Explanation
The insurance industry has a techy, high-level explanation of their insurance policy. Unless the viewers are fluent and familiar with the insurance topics, it can be quite challenging to decipher your policy.
In that situation, video can be an ideal medium to break down heavy topics like insurance into snackable bite-sized chunks. It illustrates how your services and policy work by showing it in action.
Therefore, it makes it easier for potential customers (whether they are familiar with insurance policies before or completely newbie) to understand your insurance agency and your services more.
Increase Customers Retention In No Time
Payment and billing, endorsements, policy coverage, and other terms in your services can’t be simply informed with a bulky text on your website. Those text-heavy explanations can only overwhelm your customers.
Videos combine audio with striking visual elements that can boost customer retention. Psychologically speaking, the human brain processes visual content 60,000 times faster than text. Therefore, videos have the ability to deliver your message more effectively while educating and entertaining your customers.
So, it should come as no surprise that the latest video marketing statistics say that viewers retain up to 95% of the information when they watch it through video.
Brings Out Your Personality and Credibility
Video is an ideal way to create a personality for your insurance agency, enabling your team to connect with your customers on a more personal level and earn their trust. It’s crucial, especially in this such a competitive niche, where your customers always have a bigger fish to fry.
Showcasing your personality through marketing videos gives your potential customers a reason why they should choose your brand and agency as their insurance solution that they can rely on. It helps you to get in front of them with stunning, easy-to-digest visuals and sound and make the right impression.
Incredibly Shareable
Video marketing provides you with an engaging, versatile, and highly shareable medium to reach new customers. Create one insurance marketing video, and you can share them across your digital channel at just your fingertips. That’s how you optimize your overall insurance marketing campaigns or promotion quickly.
Videos are shared 1200% more times than links and text combined. So, from your website to your social media profiles, video is easy to distribute. With this incredible shareability, you can now appeal your insurance agency to a broader audience and find more and more customers.
Flexible for Any Budget Range
You don’t have to create Oscar-worthy videos for your insurance agency. Although it’s great, insurance video marketing doesn’t have to be all fancy to get optimum results. That’s to say, there’s always a way to create a stunning video that matches your budget range.
Whether you’re an insurance startup with a shoestring budget or a large insurance agency with deep pockets, you can still plan video marketing campaigns to grow your insurance agency.
Immersive Response from Customers
Conciseness and clarity are key in insurance marketing videos. Once you got them right, customers will remember and recall your insurance agency. That’s a powerful way to keep your agency top of mind.
Well-crafted insurance videos deliver your agency messages and give customers a way to actively engage with the content you offer to them. This proves that videos provide your customers with a more personalized and dynamic experience compared to other static content such as texts or images.
Insurance Video Marketing FAQs
- What will video marketing do for my agency?
- Video marketing will better captivate, educate, and convert your target customer online.
- Why should my agency do video marketing?
- Your agency should do video marketing because it is effective for bringing in more business and the ROI can be significant.
- How to get started making your own videos?
- You can sit in front of your webcam and record short 2-minute information videos explaining your products and services.
Wrapping Up
More and more insurance agencies pump the brakes on video marketing campaigns to stay relevant in this digital world.
And just like email marketing, it isn’t going anywhere anytime soon.
Creating stunning insurance marketing videos will help your customers understand your service better and help you get the limelight you deserve.
After all, the insurance industry is a relationship business. It means the stronger relationship you have with your customers, the more success you’ll bring to your agency.
In this situation, video marketing offers you a seamless way to transform that journey so you can constantly improve your overall campaign results.
